JumpStart Automotive Group's Holiday Gift
concept resulted in a thematic graphic wind label that celebrates both the season and the automotive culture simultaneously. This gift-wrapped label designed from automotive and seasonal elements This design inspiration was punctuated by adding a clever holiday greeting and an accompanying hang tag.
JumpStart Automotive Group's Holiday Gift
concept resulted in a thematic graphic wind label that celebrates both the season and the automotive culture simultaneously. This gift-wrapped label designed from automotive and seasonal elements This design inspiration was punctuated by adding a clever holiday greeting and an accompanying hang tag.
CDM ENTERTAINMENT
is an entertainment company that provides various forms of live entertainment, with a primary focus on classical and crossover vocal performances. Being modern, powerful, and imbued with a sense of musical/artistic gravitas is part of their core identity.
CDM ENTERTAINMENT
is an entertainment company that provides various forms of live entertainment, with a primary focus on classical and crossover vocal performances. Being modern, powerful, and imbued with a sense of musical/artistic gravitas is part of their core identity.
Involvement
Graphic Designer
Client
JumpStart Automotive Group
Involvement
Graphic Designer
Client
CDM ENTERTAINMENT
Involvement
Digital Designer
Client
Jumpstart Automotive Group
Involvement
Digital Designer
Client
Jumpstart Automotive Group
Involvement
Digital Designer
Client
Jumpstart Automotive Group
Involvement
Graphic Designer
Client
JumpStart Automotive Group
Involvement
Graphic Designer
Client
CDM ENTERTAINMENT
Involvement
Digital Designer
Client
Jumpstart Automotive Group
Involvement
Product Designer
Digital Designer
Client
NBCUniversal
Credit
Ahmed Abbas - Product Manager
Emily DeSantis - Creative Director
Involvement
Product Designer
Digital Designer
Client
NBCUniversal
Credit
Ahmed Abbas - Product Manager
Emily DeSantis - Creative Director
NBCUniversal
Checkout
Project
The Content & Commerce team in NBCUniversal is pursuing the next evolution of the NBCU Content & Commerce strategy by building the NBCU Commerce Platform with a set of products and capabilities that will enable the portfolio sites to create low friction shoppable content experiences.
What is NBCUniversal Checkout?
-
Embeddable shopping cart that makes any web article or video shoppable.
-
Enables a user to purchase from a retail partner while never leaving the NBC content experience.
-
Captures payment and user information - retail partner fulfills to the user and pays a revenue share (20-35%) to NBC.
-
Designed to be mobile-first and low-friction with Apple Pay and Paypal integration.
-
Can be used in conjunction with NBC editorial or branded content with both videos and articles.
Problem
Content publishers influence readers to purchase products but are missing out on commerce revenue streams by relying on a failed attribution model from affiliate strategies.
Key Drivers
-
Higher Conversion
-
Higher Average Order Value
-
Higher Revenue Shares
-
Higher Content Engagement
-
No Misattribution
Goal
Drive transactions at the point of inspiration.
Involvement
User Research
Journey Mapping
Sketching
Wireframing
Visual Design
System Design
Preparing Specs for Developers
Client
NBCUniversal Content
and eCommerce
Credit
Ahmed Abbas - Product Manager
Topic Research
We researched the habits of viewers to enhance their Shopping Experience.
Synthesis: Journey Mapping
Based on data from surveys and user reviews, I organized my observations and categorized them using a customer journey map. This helped me expose pain points and areas for improvement in the app along the entire user journey. It also helped spark discussions to help close knowledge gaps and acted as a catalyst for idea sharing and generation between team and stakeholders. Furthermore, I identified various touch-points by intent and task including aspects such as emotions and expectations.
Design Principles
I designed a full eCommerce user journey of the universal shopping experience with a focus on mobile 1st design.
I addition, I tried to maintain the direct relationship between research results and our UI design.
While I believed the design needs to be simple to be run in different networks while carrying an element of each network.
Creating a Design System and
preparing specs for developers.
